A mandala that spells 'Words Matter' from its center outward, ring by ring, contained within the shape of an eye

Tapas Innovation Lexicon

Word Play

Language is not neutral. The words we use shape what we can think, see, and build. This is something I have believed for as long as I can remember, and it is why this Lexicon exists.

Some of the words here are ones I have coined, arriving fully formed in the middle of a conversation or a podcast, already understood before they were even finished being spoken. Others are words that already exist but carry so much accumulated misuse, so many competing definitions, that when I use them I want you to know exactly what I mean. Ego. Toxic. Shadow. These words matter too much to leave to assumption.

And some entries are simply word play. The collision of two concepts into something that contains both. A third thing that neither word could be alone.

The right word in the right moment can shift a perspective faster than any framework. I have seen it happen. This Lexicon is a record of the language that does that work.

This is a living document. It will grow. If a word is missing that you believe belongs here, I am always listening.


All entries


This Lexicon grows as the language does. New entries are added as words earn their place. If something is missing that you believe belongs here, the conversation is always open.