IS YOUR BRAND ON FIRE?
WHEN YOU NEED TO CONSIDER BRAND REHABILITATION
When the Leadership Team Isn’t Aligned
it is critical that your leadership team is aligned on the core mission and purpose of the business. This includes organizational values. If leadership is at odds, it will be felt by the whole company.
When Your Employees Are Disengaged
The health of your culture is an indicator of the health of your brand. If you notice that employees have become less engaged or you have turnover due to culture, your brand is at risk.
When You’re Managing Problems Instead of Solving Them
How much are you spending on problem management? Have you calculated the ROI on solving the problem versus managing it? It may cost more upfront in time and money, but it offers sustainability and innovation in return.
When Your Customers Are Telling You There’s a Problem
We want to solve problems before the customer is impacted, but if your customers are telling you something is wrong, then it is definitely time to listen. This is “rock bottom” for a brand.
When You’ve Lost Sight of Possibility and Purpose
And finally, as a business leader, your commitment to possibility and purpose inspires others. When you have lost this for yourself, it is challenging to provide the required leadership.
WHAT IS BRAND REHABILITATION?
A Different Approach
Brand Rehabilitation is a strategy that considers the health of an organization holistically. It’s a strategy that walks you through an honest assessment of your company, beginning with how organizational values are defined and activated. Brand Rehabilitation incorporates all key stakeholders within an organization, identifies dependencies and alliances, and guides improvement and the implementation of change where it’s needed most.
Rehab vs Rebrand
Brand Rehabilitation is different than rebranding, in that it goes beyond identity and messaging by exploring deeper issues within the organization that are impacting the brand. Brand Rehabilitation uses creative problem solving techniques and emotional intelligence to address traditional business challenges. Issues related to process, organizational communication, customer experience, and recruiting and retention are all examples of problems that companies have tried to “market” their way out of.
In our experience, if your brand is in trouble you probably shouldn’t invest in a new identity, i.e. design a new logo or redesign your website. It’s for this reason that we often say “how it looks is the last thing we decide.”
A Right Approach
Right-brained. Creative. Emotional even. Yes, these elements are all active aspects of a Brand Rehabilitation. Often, when Values are involved, so are passionate, strong feelings. Instead of avoiding these sometimes precarious areas of stress, we choose to identify and embrace this energy. This is hard work, but work worth doing.
Brand Rehabilitation Rates start at $15,000
A Different Approach
Brand Rehabilitation is a strategy that considers the health of an organization holistically. It’s a strategy that walks you through an honest assessment of your company, beginning with how organizational values are defined and activated. Brand Rehabilitation incorporates all key stakeholders within an organization, identifies dependencies and alliances, and guides improvement and the implementation of change where it’s needed most.
Rehab vs Rebrand
Brand Rehabilitation is different than rebranding, in that it goes beyond identity and messaging by exploring deeper issues within the organization that are impacting the brand. Brand Rehabilitation uses creative problem solving techniques and emotional intelligence to address traditional business challenges. Issues related to process, organizational communication, customer experience, and recruiting and retention are all examples of problems that companies have tried to “market” their way out of.
In our experience, if your brand is in trouble you probably shouldn’t invest in a new identity, i.e. design a new logo or redesign your website. It’s for this reason that we often say “how it looks is the last thing we decide.”
A Right Approach
Right-brained. Creative. Emotional even. Yes, these elements are all active aspects of a Brand Rehabilitation. Often, when Values are involved, so are passionate, strong feelings. Instead of avoiding these sometimes precarious areas of stress, we choose to identify and embrace this energy. This is hard work, but work worth doing.
Brand Rehabilitation Rates start at $15,000